The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Early Detection
Agency: BBDO / Toronto
Client: Ministry of Health and Long Term Care Category: Public Service / Collateral - Campaign
Soldiers
Agency: BBDO / Toronto
Client: Wounded Warriors Canada Category: Public Service / Collateral - Campaign
Text Cursor: Bike/Pram/Car
Agency: Cheil Worldwide / Hong Kong
Client: Samsung Electronics Category: Public Service / Collateral - Campaign
Las Fantasias?as del Comandante Poster Series
Agency: Creature / Seattle
Client: Chlopak Leonard Schechter Category: Public Service / Collateral - Campaign
THE PRIVATES PROJECT : Meat Popsicle / The Date / Dear Gentlemen
Agency: McCann Worldgroup/McCann Erickson Malaysia / Petaling Jaya
Client: National Cancer Society Malaysia Category: Public Service / Collateral - Campaign
Amendment One
Agency: McKinney / Durham
Client: McKinney Category: Public Service / Collateral - Campaign
Don't text and drive
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa Category: Public Service / Collateral - Campaign
Circle
Agency: Young & Rubicam Mexico / Mexico City
Client: Save the Children Category: Public Service / Collateral - Campaign
Fonderie 47 Identity
Agency: Hall / Oakland
Client: Fonderie 47 Category: Public Service / Brand Identity - Single or Series
Recipeace
Agency: Leo Burnett / Chicago
Client: Peace One Day Category: Public Service / Brand Identity - Single or Series
RIF
Agency: Mother / New York
Client: Reading is Fundamental Category: Public Service / Brand Identity - Single or Series
Metamorphosis
Agency: BUCK / Los Angeles
Client: Oxfam New Zealand Category: Broadcast and Moving Image / Short Films and Videos
androp "World.Words.Lights."
Agency: Party / Tokyo
Client: Warner Music Japan Category: Broadcast and Moving Image / Short Films and Videos
Dog
Agency: The Conquistadors Collective / New York
Client: Art Directors Club Category: Broadcast and Moving Image / Short Films and Videos
Tree Concert
Agency: BBDO Proximity Berlin GmbH / Duesseldorf
Client: BUND Berlin Category: Experiential Advertising / Installations
How to Share Smart - Insight
Agency: Cheil Worldwide / Seoul
Client: Samsung Electronics Category: Experiential Advertising / Installations
Art Series
Agency: DDB NY / New York
Client: NYC Ballet Category: Experiential Advertising / Installations
Mind Reader
Agency: Duval Guillaume / Paris
Client: Febelfin Category: Experiential Advertising / Installations
Lost Choir
Agency: Grey / Duesseldorf
Client: International Children's Fund Category: Experiential Advertising / Installations
The Fountain of Electrolytenment
Agency: McCann / New York
Client: Nestle Resource Water Category: Experiential Advertising / Installations
Tweetbullets
Agency: Ogilvy & Mather / Mexico City
Client: Memory and Tolerance Museum Category: Experiential Advertising / Installations
The Worst Breath in the World
Agency: Ogilvy France / Paris
Client: Ferrero - Tic Tac Category: Experiential Advertising / Installations
Keep fighting the good fight 2
Agency: DDB / New York
Client: Art Directors Club Category: Public Service / Posters - Series
Recipeace Posters
Agency: Leo Burnett / Chicago
Client: Peace One Day Category: Public Service / Posters - Series
Arms Trade Treaty
Agency: M&C Saatchi / Sydney
Client: Amnesty International Category: Public Service / Posters - Series
Hair for Hope
Agency: Leo Burnett Thailand / Bangkok
Client: Chulabhorn Hospital Category: Public Service / Posters - Series
Suicide
Agency: Leo Burnett Thailand / Bangkok
Client: Don't Drive Drunk Foundation Category: Public Service / Posters - Series
A Simple Plan
Agency: Curious Film / Sydney
Client: MTV Exit Category: Television / Specials or One-time Screenings
Cityscape
Agency: DraftFCB / Chicago
Client: Valspar Category: Collateral Design / Point of Purchase and In-Store - Series
Futures
Agency: Lowe / Singapore
Client: Unilever Category: Collateral Design / Point of Purchase and In-Store - Series
Road Letters
Agency: Ogilvy Brasil / São Paulo
Client: Claro Category: Collateral Design / Point of Purchase and In-Store - Series
Chinese New Year Flavour in a Bottle
Agency: Saatchi & Saatchi / Beijing
Client: SHINHO FOODS CO.,LTD. Category: Collateral Design / Point of Purchase and In-Store - Series
Suit Up
Agency: Fox Digital Studio / Los Angeles
Client: DIRECTV Category: Online Films & Video / Long Form - Series/Episodes
Twinkle
Agency: Havas Worldwide / London
Client: Chivas Category: Online Films & Video / Long Form - Single
Metamorphosis
Agency: Euro RSCG / London
Client: Credit Suisse Category: Online Films & Video / Long Form - Single
New Star of India
Agency: AKQA / London
Client: Nissan Category: Online Films & Video / Long Form - Single
Uncle Drew
Agency: Davie Brown Entertainment / Dallas
Client: Pepsi MAX (PepsiCo) Category: Online Films & Video / Long Form - Single
The Ballerina Stunt
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Online Films & Video / Long Form - Single
Creative Cultures: The Singapore Showcase
Agency: HJGHER / Singapore
Client: Underscore Category: Publication Design / Book Cover Design
Nokia Lumia Augmented Reality
Agency: VML / Kansas City
Client: Nokia Category: Interactive Advertising / Augmented Reality
American Red Cross Stories Project Integrated Campaign
Agency: BBDO / New York
Client: American Red Cross Category: Integrated Branding / Public Service Campaign
Every Beat Matters Integrated Campaign
Agency: BBDO / New York
Client: Save the Children Category: Integrated Branding / Public Service Campaign
BHF - Mini Vinnie
Agency: Grey / London
Client: The British Heart Foundation Category: Integrated Branding / Public Service Campaign
No One Deserves To Die
Agency: Laughlin Constable / Milwaukee
Client: Lung Cancer Alliance Category: Integrated Branding / Public Service Campaign
I Will If You Will
Agency: Leo Burnett / Chicago
Client: Earth Hour Category: Integrated Branding / Public Service Campaign
IMMORTAL FANS
Agency: Ogilvy Brasil / São Paulo
Client: SPORT CLUB DO RECIFE Category: Integrated Branding / Public Service Campaign
I have already died
Agency: Publicis / Amsterdam
Client: ALS Foundation Netherlands Category: Integrated Branding / Public Service Campaign
Obama for America For All Campaign
Agency: SS+K / New York
Client: Obama for America Category: Integrated Branding / Public Service Campaign
Yoga
Agency: Cactus / Denver
Client: Cactus, Carson J. Spencer Foundation, & Office of Suicide Prevention Category: Online Films & Video / Public Service/Non-Profit
Brain Surgeon
Agency: Barton F. Graf 9000 / New York
Client: KAYAK Category: Consumer Television / :30/:25 - Single
Award:
2013 Advertising Merit Award
Agency:
BBDO / Toronto
Client:
Ministry of Health and Long Term Care
Title:
Early Detection
Category:
Public Service / Collateral - Campaign
Annual ID:
13305A
Award:
2013 Advertising Merit Award
Agency:
BBDO / Toronto
Client:
Wounded Warriors Canada
Title:
Soldiers
Category:
Public Service / Collateral - Campaign
Annual ID:
13306A
Award:
2013 Advertising Merit Award
Agency:
Cheil Worldwide / Hong Kong
Client:
Samsung Electronics
Title:
Text Cursor: Bike/Pram/Car
Category:
Public Service / Collateral - Campaign
Annual ID:
13307A
Award:
2013 Advertising Merit Award
Agency:
Creature / Seattle
Client:
Chlopak Leonard Schechter
Title:
Las Fantasias?as del Comandante Poster Series
Category:
Public Service / Collateral - Campaign
Annual ID:
13308A
Award:
2013 Advertising Merit Award
Agency:
McCann Worldgroup/McCann Erickson Malaysia / Petaling Jaya
Client:
National Cancer Society Malaysia
Title:
THE PRIVATES PROJECT : Meat Popsicle / The Date / Dear Gentlemen
Category:
Public Service / Collateral - Campaign
Annual ID:
13309A
Award:
2013 Advertising Merit Award
Agency:
McKinney / Durham
Client:
McKinney
Title:
Amendment One
Category:
Public Service / Collateral - Campaign
Annual ID:
13310A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / Cape Town
Client:
Volkswagen South Africa
Title:
Don't text and drive
Category:
Public Service / Collateral - Campaign
Annual ID:
13311A
Award:
2013 Advertising Merit Award
Agency:
Young & Rubicam Mexico / Mexico City
Client:
Save the Children
Title:
Circle
Category:
Public Service / Collateral - Campaign
Annual ID:
13312A
Award:
2013 Design Merit Award
Agency:
Hall / Oakland
Client:
Fonderie 47
Title:
Fonderie 47 Identity
Category:
Public Service / Brand Identity - Single or Series
Annual ID:
13241D
Award:
2013 Design Merit Award
Agency:
Leo Burnett / Chicago
Client:
Peace One Day
Title:
Recipeace
Category:
Public Service / Brand Identity - Single or Series
Annual ID:
13242D
Award:
2013 Design Merit Award
Agency:
Mother / New York
Client:
Reading is Fundamental
Title:
RIF
Category:
Public Service / Brand Identity - Single or Series
Annual ID:
13243D
Award:
2013 Design Merit Award
Agency:
BUCK / Los Angeles
Client:
Oxfam New Zealand
Title:
Metamorphosis
Category:
Broadcast and Moving Image / Short Films and Videos
Annual ID:
13227D
Award:
2013 Design Merit Award
Agency:
Party / Tokyo
Client:
Warner Music Japan
Title:
androp "World.Words.Lights."
Category:
Broadcast and Moving Image / Short Films and Videos
Annual ID:
13228D
Award:
2013 Design Merit Award
Agency:
The Conquistadors Collective / New York
Client:
Art Directors Club
Title:
Dog
Category:
Broadcast and Moving Image / Short Films and Videos
Annual ID:
13229D
Award:
2013 Advertising Merit Award
Agency:
BBDO Proximity Berlin GmbH / Duesseldorf
Client:
BUND Berlin
Title:
Tree Concert
Category:
Experiential Advertising / Installations
Annual ID:
13477G
Award:
2013 Advertising Merit Award
Agency:
Cheil Worldwide / Seoul
Client:
Samsung Electronics
Title:
How to Share Smart - Insight
Category:
Experiential Advertising / Installations
Annual ID:
13478G
Award:
2013 Advertising Merit Award
Agency:
DDB NY / New York
Client:
NYC Ballet
Title:
Art Series
Category:
Experiential Advertising / Installations
Annual ID:
13479G
Award:
2013 Advertising Merit Award
Agency:
Duval Guillaume / Paris
Client:
Febelfin
Title:
Mind Reader
Category:
Experiential Advertising / Installations
Annual ID:
13480G
Award:
2013 Advertising Merit Award
Agency:
Grey / Duesseldorf
Client:
International Children's Fund
Title:
Lost Choir
Category:
Experiential Advertising / Installations
Annual ID:
13481G
Award:
2013 Advertising Merit Award
Agency:
McCann / New York
Client:
Nestle Resource Water
Title:
The Fountain of Electrolytenment
Category:
Experiential Advertising / Installations
Annual ID:
13482G
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / Mexico City
Client:
Memory and Tolerance Museum
Title:
Tweetbullets
Category:
Experiential Advertising / Installations
Annual ID:
13483G
Award:
2013 Advertising Merit Award
Agency:
Ogilvy France / Paris
Client:
Ferrero - Tic Tac
Title:
The Worst Breath in the World
Category:
Experiential Advertising / Installations
Annual ID:
13484G
Award:
2013 Design Merit Award
Agency:
DDB / New York
Client:
Art Directors Club
Title:
Keep fighting the good fight 2
Category:
Public Service / Posters - Series
Annual ID:
13232D
Award:
2013 Design Merit Award
Agency:
Leo Burnett / Chicago
Client:
Peace One Day
Title:
Recipeace Posters
Category:
Public Service / Posters - Series
Annual ID:
13233D
Award:
2013 Design Merit Award
Agency:
M&C Saatchi / Sydney
Client:
Amnesty International
Title:
Arms Trade Treaty
Category:
Public Service / Posters - Series
Annual ID:
13234D
Award:
2013 Design Merit Award
Agency:
Leo Burnett Thailand / Bangkok
Client:
Chulabhorn Hospital
Title:
Hair for Hope
Category:
Public Service / Posters - Series
Annual ID:
13235D
Award:
2013 Design Merit Award
Agency:
Leo Burnett Thailand / Bangkok
Client:
Don't Drive Drunk Foundation
Title:
Suicide
Category:
Public Service / Posters - Series
Annual ID:
13236D
Award:
2013 Branded Entertainment Merit Award
Agency:
Curious Film / Sydney
Client:
MTV Exit
Title:
A Simple Plan
Category:
Television / Specials or One-time Screenings
Annual ID:
13065E
Award:
2013 Design Merit Award
Agency:
DraftFCB / Chicago
Client:
Valspar
Title:
Cityscape
Category:
Collateral Design / Point of Purchase and In-Store - Series
Annual ID:
13111D
Award:
2013 Design Merit Award
Agency:
Lowe / Singapore
Client:
Unilever
Title:
Futures
Category:
Collateral Design / Point of Purchase and In-Store - Series
Annual ID:
13112D
Award:
2013 Design Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
Claro
Title:
Road Letters
Category:
Collateral Design / Point of Purchase and In-Store - Series
Annual ID:
13113D
Award:
2013 Design Merit Award
Agency:
Saatchi & Saatchi / Beijing
Client:
SHINHO FOODS CO.,LTD.
Title:
Chinese New Year Flavour in a Bottle
Category:
Collateral Design / Point of Purchase and In-Store - Series
Annual ID:
13114D
Award:
2013 Interactive Merit Award
Agency:
Fox Digital Studio / Los Angeles
Client:
DIRECTV
Title:
Suit Up
Category:
Online Films & Video / Long Form - Series/Episodes
Annual ID:
13246N
Award:
2013 Interactive Merit Award
Agency:
Havas Worldwide / London
Client:
Chivas
Title:
Twinkle
Category:
Online Films & Video / Long Form - Single
Annual ID:
13241N
Award:
2013 Interactive Merit Award
Agency:
Euro RSCG / London
Client:
Credit Suisse
Title:
Metamorphosis
Category:
Online Films & Video / Long Form - Single
Annual ID:
13242N
Award:
2013 Interactive Merit Award
Agency:
AKQA / London
Client:
Nissan
Title:
New Star of India
Category:
Online Films & Video / Long Form - Single
Annual ID:
13243N
Award:
2013 Interactive Merit Award
Agency:
Davie Brown Entertainment / Dallas
Client:
Pepsi MAX (PepsiCo)
Title:
Uncle Drew
Category:
Online Films & Video / Long Form - Single
Annual ID:
13244N
Award:
2013 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Trucks
Title:
The Ballerina Stunt
Category:
Online Films & Video / Long Form - Single
Annual ID:
13245N
Award:
2013 Design Merit Award
Agency:
HJGHER / Singapore
Client:
Underscore
Title:
Creative Cultures: The Singapore Showcase
Category:
Publication Design / Book Cover Design
Annual ID:
13211D
Award:
2013 Interactive Merit Award
Agency:
VML / Kansas City
Client:
Nokia
Title:
Nokia Lumia Augmented Reality
Category:
Interactive Advertising / Augmented Reality
Annual ID:
13164N
Award:
2013 Advertising Merit Award
Agency:
BBDO / New York
Client:
American Red Cross
Title:
American Red Cross Stories Project Integrated Campaign
Category:
Integrated Branding / Public Service Campaign
Annual ID:
13329G
Award:
2013 Advertising Merit Award
Agency:
BBDO / New York
Client:
Save the Children
Title:
Every Beat Matters Integrated Campaign
Category:
Integrated Branding / Public Service Campaign
Annual ID:
13330G
Award:
2013 Advertising Merit Award
Agency:
Grey / London
Client:
The British Heart Foundation
Title:
BHF - Mini Vinnie
Category:
Integrated Branding / Public Service Campaign
Annual ID:
13331G
Award:
2013 Advertising Merit Award
Agency:
Laughlin Constable / Milwaukee
Client:
Lung Cancer Alliance
Title:
No One Deserves To Die
Category:
Integrated Branding / Public Service Campaign
Annual ID:
13332G
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Earth Hour
Title:
I Will If You Will
Category:
Integrated Branding / Public Service Campaign
Annual ID:
13333G
Award:
2013 Advertising Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
SPORT CLUB DO RECIFE
Title:
IMMORTAL FANS
Category:
Integrated Branding / Public Service Campaign
Annual ID:
13334G
Award:
2013 Advertising Merit Award
Agency:
Publicis / Amsterdam
Client:
ALS Foundation Netherlands
Title:
I have already died
Category:
Integrated Branding / Public Service Campaign
Annual ID:
13335G
Award:
2013 Advertising Merit Award
Agency:
SS+K / New York
Client:
Obama for America
Title:
Obama for America For All Campaign
Category:
Integrated Branding / Public Service Campaign
Annual ID:
13336G
Award:
2013 Interactive Merit Award
Agency:
Cactus / Denver
Client:
Cactus, Carson J. Spencer Foundation, & Office of Suicide Prevention
Title:
Yoga
Category:
Online Films & Video / Public Service/Non-Profit
Annual ID:
13247N
Award:
2013 Advertising Merit Award
Agency:
Barton F. Graf 9000 / New York
Client:
KAYAK
Title:
Brain Surgeon
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13350T
